Built on 26 Years of Delivering Technology That Works

Brian Egan is the Founder and CEO of Deep Purple AI Consulting. With over 26 years in software and AI, from studying neural networks at Dublin City University, to building intelligent mobile systems for Vodafone, Nokia and Hutchison 3G, to founding five technology companies that delivered machine learning, computer vision and predictive AI solutions to real businesses, Brian has been building with AI technologies at every stage of their evolution.

His interest in artificial intelligence began at DCU, where he studied neural networks and pattern recognition as part of his BSc in Computer Applications. As a Marie Curie Research Fellow in Germany, he worked on EU Framework projects developing intelligent systems for integrating emerging mobile technologies with enterprise software. At Cibenix (2003 to 2011), he spent eight years designing on-device software for Vodafone, Nokia, Hutchison 3G, Sony Ericsson and other global operators, work that increasingly involved content personalisation, user behaviour analysis and adaptive delivery logic.

In 2012, Brian founded Purpledecks, a software consultancy that incorporated machine learning, computer vision, data classification, predictive features and recommendation engines into client projects years before the current generative AI wave. From Purpledecks came Hype4 (UX research including AI-powered biometric identification for government programmes), Mapall (fibre optic network intelligence with spatial analytics and route optimisation) and Reactable AI (one of Ireland's earliest production deployments of autonomous AI agents).

A former Marie Curie Research Fellow with five companies founded and three still operating, Brian leads Deep Purple's work with established businesses across Ireland, the UK and internationally, helping them identify where AI delivers genuine commercial value and guiding them from first assessment through to working system.

Barry Gough is the CTO of Deep Purple AI Consulting. With an MSc in Computer Science from University College Dublin, where machine learning was a core focus of his studies, and over 20 years building production software systems, Barry brings formal ML training and deep hands-on engineering experience to every AI and data analytics engagement.

Barry completed his masters at UCD in 2011, studying ML algorithms, statistical modelling and data-driven systems just as big data techniques were maturing and deep learning was about to transform the industry. At Purpledecks (Deep Purple's predecessor consultancy), he spent nearly a decade progressing from Senior Developer to Head of Operations, leading the technical delivery of enterprise projects that increasingly incorporated machine learning, computer vision, data classification, predictive features and recommendation engines for commercial clients across Ireland and the UK.

In 2023, as CTO of Reactable AI, Barry architected and built an autonomous AI marketing engine from the ground up, a self-learning system that generates and optimises marketing campaigns across channels. This was one of Ireland's earliest production deployments of autonomous AI agents, requiring him to design systems where AI made real decisions with real consequences.

At Deep Purple, Barry leads all technical delivery: AI system architecture, machine learning model development, data pipeline engineering, and manages a team of experienced ML engineers and applied statisticians. His combination of formal ML education, a decade of incorporating AI into commercial projects and hands-on experience architecting autonomous AI systems means clients work with a technical lead who can make genuine engineering decisions about AI.