Terms of Service
Last updated: 14th January 2026
These Terms of Service ("Terms") govern your use of the Deep Purple AI Consulting website and our consulting services. Please read them carefully.
Deep Purple AI Consulting is a trading name of Purpledecks Ltd, a company registered in Ireland (Company No. 511121), with registered office at 23 Redleaf House, Townparks, Longford, Co. Longford, N39 KV60, Ireland.
By using our website or engaging our services, you agree to these Terms. If you do not agree, please do not use our website or services.
1. Our Services
Deep Purple AI Consulting provides artificial intelligence consulting services to businesses, including but not limited to:
- AI readiness assessments and discovery workshops
- AI strategy development and roadmapping
- Implementation planning and solution design
- AI solution implementation and integration
- Training and ongoing advisory services
The specific scope, deliverables, timelines, and fees for any engagement will be set out in a separate proposal, statement of work, or engagement letter ("Engagement Agreement") agreed between us and you.
Our services are advisory in nature, and you retain full responsibility for all implementation decisions made within your organisation.
2. Website Use
You may use our website for lawful purposes only. You must not:
- Use the website in any way that breaches applicable laws or regulations
- Attempt to gain unauthorised access to our systems or data
- Transmit any material that is defamatory, offensive, or otherwise objectionable
- Use automated tools to scrape or extract content without permission
- Interfere with or disrupt the website's operation
We reserve the right to restrict access to our website if we believe you have violated these Terms.
3. Engagement Process
Our typical engagement process is as follows:
- Initial Consultation: We discuss your business needs and challenges
- Proposal: We provide a proposal outlining scope, approach, timeline, and fees
- Agreement: Upon your acceptance, we agree an Engagement Agreement
- Delivery: We deliver the agreed services
No binding obligation arises until both parties have agreed to an Engagement Agreement in writing (which may include email acceptance).
You acknowledge that you have not relied on any representations, statements, or forecasts other than those expressly set out in the Engagement Agreement. In the event of any conflict between these Terms and an Engagement Agreement, the Engagement Agreement shall prevail.
4. Fees and Payment
Fees for our services will be set out in the relevant Engagement Agreement. Unless otherwise agreed:
- Fees are quoted in Euro (€) and are exclusive of VAT where applicable
- We may require a deposit before commencing work
- Invoices are payable within 14 days of the invoice date
- We reserve the right to charge interest on overdue amounts at a rate of 2% per month or the statutory rate under the European Communities (Late Payment in Commercial Transactions) Regulations, whichever is higher
- We may suspend work if invoices remain unpaid beyond the due date
Any additional work requested outside the agreed scope will be subject to separate agreement and fees.
5. Intellectual Property
Deliverables
Subject to full payment of all fees, you will own the intellectual property rights in any deliverables we create specifically for you under an Engagement Agreement, unless otherwise agreed in writing. You may not resell, sublicense, or distribute the deliverables to third parties without our prior written consent.
Our Background IP
We retain ownership of all intellectual property that we owned prior to the engagement or that we develop independently, including our methodologies, frameworks, tools, templates, and general know-how ("Background IP"). Where our deliverables incorporate any Background IP, we grant you a non-exclusive, royalty-free licence to use that Background IP solely as part of the deliverables for your internal business purposes.
Website Content
All content on our website, including text, graphics, logos, and images, is our property or licensed to us and is protected by copyright and other intellectual property laws. You may not reproduce, distribute, or create derivative works from our website content without our prior written consent.
6. Confidentiality
Each party agrees to keep confidential any information received from the other party that is marked as confidential or that a reasonable person would understand to be confidential ("Confidential Information").
Confidential Information does not include information that:
- Is or becomes publicly available through no fault of the receiving party
- Was already known to the receiving party before disclosure
- Is independently developed by the receiving party
- Is required to be disclosed by law or court order
This confidentiality obligation survives the termination of any engagement for a period of three (3) years.
7. Data Protection and Client Data
We process personal data in accordance with our Privacy Policy. Where we process personal data on your behalf as part of our services, we will enter into appropriate data processing agreements as required by applicable data protection law.
You are responsible for ensuring that any personal data you provide to us has been collected lawfully and that you have the necessary consents or legal bases to share it with us.
You are solely responsible for the accuracy, completeness, quality, and legality of any data, information, or materials you provide to us for the purposes of our engagement. We are not responsible for any errors, omissions, or adverse outcomes arising from inaccurate, incomplete, or misleading information provided by you.
8. Warranties and Disclaimers
Our Commitment
We will perform our services with reasonable skill and care, in accordance with generally accepted industry standards. Our obligations are limited to those expressly set out in the relevant Engagement Agreement.
No Guaranteed Outcomes
While we will use our best efforts to deliver valuable insights and recommendations, we cannot guarantee specific business outcomes, cost savings, revenue increases, or return on investment from AI implementation. The success of any AI initiative depends on many factors beyond our control, including your organisation's readiness, data quality, implementation decisions, and market conditions.
AI Technology Disclaimer
You acknowledge that artificial intelligence technologies are rapidly evolving and that outputs from AI models may occasionally be inaccurate, biased, incomplete, or produce unexpected results ("hallucinations"). We do not warrant that the operation of any AI solution will be error-free or uninterrupted. You are responsible for validating AI outputs and implementing appropriate oversight before relying on them for business decisions.
Third-Party AI Platforms
Our services may involve the use of, or recommendations regarding, third-party AI platforms, models, or APIs (such as those provided by OpenAI, Google, Microsoft, Anthropic, or others). We are not responsible for the performance, availability, accuracy, or outputs of these third-party services, and we shall not be liable for any loss or damage arising from your use of, or reliance upon, such third-party platforms.
Website Disclaimer
The information on our website is provided for general information purposes only. While we endeavour to keep the information accurate and up to date, we make no warranties or representations about its completeness, accuracy, or suitability for any purpose.
Our website may contain links to third-party websites. We have no control over the content of those sites and accept no responsibility for them.
9. Limitation of Liability
Nothing in these Terms excludes or limits our liability for:
- Death or personal injury caused by our negligence
- Fraud or fraudulent misrepresentation
- Any other liability that cannot be excluded or limited under Irish law
Subject to the above:
- We shall not be liable for any indirect, consequential, special, or incidental damages, including loss of profits, loss of revenue, loss of business opportunity, business interruption, or corruption or loss of data or systems
- Our total liability to you in respect of any engagement shall not exceed the fees paid by you under the relevant Engagement Agreement in the 12 months preceding the claim. This cap applies per Engagement Agreement, not in aggregate across multiple engagements
- We shall not be liable for any loss or damage arising from your use of, or reliance upon, third-party AI platforms, models, or APIs recommended or implemented as part of the services
These limitations apply whether the claim is based on contract, tort (including negligence), breach of statutory duty, or otherwise.
10. Subcontracting
We may use subcontractors or associates to deliver parts of the services, provided we remain responsible for the overall delivery and quality of those services. Any subcontractors engaged by us will be bound by confidentiality obligations at least as protective as those in these Terms.
11. Non-Solicitation
During the term of any engagement and for a period of twelve (12) months thereafter, you shall not, without our prior written consent, directly or indirectly solicit, employ, or engage any person who is or was our employee, contractor, or associate involved in the delivery of services to you.
This restriction does not apply to general recruitment advertising not specifically targeted at our personnel, or where the individual approaches you independently without solicitation.
12. Termination
Either party may terminate an engagement:
- By giving 14 days' written notice to the other party
- Immediately, if the other party commits a material breach and fails to remedy it within 14 days of being notified
- Immediately, if the other party becomes insolvent, enters liquidation, or ceases to carry on business
Upon termination:
- You shall pay all fees for work completed up to the date of termination
- We shall deliver any work in progress, subject to payment
- Each party shall return or destroy the other's Confidential Information
Termination does not affect any rights or remedies that have accrued prior to termination. Clauses relating to intellectual property, confidentiality, limitation of liability, non-solicitation, and governing law shall survive termination.
13. Force Majeure
Neither party shall be liable for any failure or delay in performing their obligations where such failure or delay results from circumstances beyond their reasonable control, including but not limited to natural disasters, pandemic, war, terrorism, civil unrest, government actions, power failures, or internet outages.
14. Governing Law and Disputes
These Terms and any Engagement Agreement are governed by the laws of Ireland. The courts of Ireland shall have exclusive jurisdiction over any disputes arising from or relating to these Terms or our services.
Before commencing any legal proceedings, both parties agree to attempt to resolve any dispute through good faith negotiation.
15. General Provisions
Entire Agreement
These Terms, together with any Engagement Agreement, constitute the entire agreement between us regarding the subject matter hereof and supersede all prior discussions, negotiations, and agreements.
Amendments
We may update these Terms from time to time. The updated Terms will be posted on our website with a new "Last updated" date. Your continued use of our website or services after such changes constitutes acceptance of the updated Terms.
Severability
If any provision of these Terms is found to be invalid or unenforceable, that provision shall be limited or eliminated to the minimum extent necessary, and the remaining provisions shall remain in full force and effect.
Waiver
Our failure to enforce any right or provision of these Terms shall not constitute a waiver of such right or provision.
Assignment
You may not assign or transfer your rights or obligations under these Terms without our prior written consent. We may assign our rights and obligations to any successor or affiliate.
16. Contact Us
If you have any questions about these Terms, please contact us:
Deep Purple AI Consulting
(A trading name of Purpledecks Ltd)
23 Redleaf House, Townparks
Longford, Co. Longford
N39 KV60, Ireland
Email: hello@deeppurple.ai