Cookie Policy
Last updated: 14th January 2026
This Cookie Policy explains how Deep Purple AI Consulting ("we", "us", or "our") uses cookies and similar technologies on our website at deeppurple.ai.
1. What Are Cookies?
Cookies are small text files that are stored on your device (computer, tablet, or mobile) when you visit a website. They help websites remember your preferences and understand how you use the site.
Cookies can be "first-party" (set by us) or "third-party" (set by other services we use, like our booking system).
2. How We Use Cookies
We use cookies for the following purposes:
- Essential cookies: Required for the website to function properly, including security and booking functionality
- Analytics cookies: Help us understand how visitors use our website so we can improve it
Important: We only set analytics cookies if you give us your consent through our cookie banner. Essential cookies are set automatically as they are necessary for the website to work.
3. Cookies We Use
Essential Cookies (Always Active)
These cookies are strictly necessary for the website to function. They are set in response to actions you take, such as setting your cookie preferences or using our booking system. These cookies do not require consent under Irish and EU law.
| Cookie Name | Provider | Purpose | Duration |
|---|---|---|---|
| cookieConsent | Deep Purple | Stores your cookie consent preferences so we don't ask you again | 9 months |
| __cf_bm | Cloudflare (via Calendly) | Bot detection and security protection when using our booking system | 30 minutes |
| _cfuvid | Cloudflare (via Calendly) | Session security identifier when using our booking system | Session |
Note: Calendly cookies are only set when you actively interact with our booking system and are necessary to provide that service securely. See Calendly's Privacy Policy for more information.
Analytics Cookies (Require Consent)
These cookies help us understand how visitors interact with our website. The information collected is aggregated and pseudonymised and is used for statistical purposes only. These cookies are only set if you accept them via our cookie banner.
| Cookie Name | Provider | Purpose | Duration |
|---|---|---|---|
| _ga, _ga_* | Google Analytics | Collects aggregated information about website usage, such as page views and interactions. Cookie names and durations may vary depending on Google's configuration. | Up to 2 years |
| pvisitor | Deep Purple | Pseudonymised visitor identifier for analytics | 6 months |
Marketing Cookies (Not Currently Active)
We do not currently use marketing or advertising cookies. If we introduce these in the future (such as Meta Pixel or LinkedIn Insight Tag for advertising purposes), we will update this policy and they would only be activated after explicit opt-in consent via our cookie banner.
4. Your Cookie Choices
When you first visit our website, you'll see a cookie banner asking for your consent. You can:
- Accept all cookies: We'll set analytics cookies to help us improve the site
- Reject non-essential cookies: We'll only use essential cookies required for the site to work
Changing Your Preferences
You can change your cookie preferences at any time. If you wish to withdraw consent for analytics cookies, you can clear your browser cookies and revisit our site, which will show the cookie banner again.
We may introduce a cookie preference management tool in the future to make this easier.
5. Managing Cookies in Your Browser
You can also control cookies through your browser settings. Most browsers allow you to:
- See what cookies are stored and delete them individually
- Block third-party cookies
- Block all cookies
- Delete all cookies when you close the browser
Here's how to manage cookies in popular browsers:
Please note that blocking all cookies may affect the functionality of some websites.
6. Google Analytics
We use Google Analytics 4 to understand how visitors use our website. Google Analytics collects information such as:
- Pages you visit and how long you spend on them
- How you arrived at our site (e.g., search engine, direct link)
- Your general location (country/city level, not precise)
- Device and browser information
This data is aggregated and pseudonymised. We use it to improve our website content and user experience. We do not use this data to identify individuals.
You can opt out of Google Analytics across all websites by installing the Google Analytics Opt-out Browser Add-on.
7. Changes to This Policy
We may update this Cookie Policy from time to time to reflect changes in our practices or for legal reasons. When we make changes, we'll update the "Last updated" date at the top of this page.
8. More Information
For more information about how we handle your personal data, please see our Privacy Policy.
If you have questions about our use of cookies, contact us at: hello@deeppurple.ai