WDC Funding for AI: Complete Grants & Loans Guide for Western Ireland

    12 min readBy Brian Egan
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    Brian Egan

    Founder & CEO, Deep Purple AI Consulting

    WDC funding provides loans (€50K–€300K) and equity investment (€250K–€1M) to businesses in Western Ireland — specifically Clare, Donegal, Galway, Leitrim, Mayo, Roscommon, and Sligo. Unlike government grants, WDC investment must be repaid or involves shareholding, but it's more flexible, can fund projects that grants won't cover, and can even be used to cover the 50% matching requirement of an Enterprise Ireland grant.

    Our primary grant expertise is through LEO and Enterprise Ireland, and we work with businesses across Ireland who combine WDC funding with government grants to fund larger AI transformation projects. We can help you build the business case, develop the AI implementation plan, and deliver the project once funding is secured.

    SME owner in Galway discussing AI investment and WDC funding for business growth in Western Ireland
    Figure 1: The Western Development Commission provides more than just capital; it provides the fuel for traditional Western businesses to lead in the AI era.

    Quick Summary

    Verified for 2026

    The Western Development Commission (WDC) provides investment funding (loans €50K–€300K, equity €250K–€1M) for SMEs headquartered in the Western Region — not traditional grants. Unlike grants, WDC funding must be repaid or involves shareholding, but it's more flexible and can fund projects grants won't cover. Track record: €100M invested, 300+ enterprises supported, 66,000+ jobs created.

    Funding at a Glance

    Funding TypeAmountRepaymentBest For
    Business Investment Loan€50K – €300KRepaid with interestEstablished SMEs
    Equity Investment€250K – €1MWDC takes shareholdingHigh-growth companies
    Creative Industries FundVariesVaries by structureFilm, media, digital content

    What makes WDC different:

    Investment, not grants – WDC provides loans and equity, not free money
    Regional focus – Exclusively for businesses in the 7 Western counties
    Patient capital – Longer investment horizons than typical commercial lenders
    Strategic support – Active involvement in helping businesses grow
    Gap funding – Fills the space between grants and commercial finance

    Contact WDC:

    Phone: +353 (0)71 916 1700
    Address: Dillon House, Ballaghaderreen, Co. Roscommon, F45 WY26
    Western Development Commission - Supporting business investment in the Western Region of Ireland
    Figure 2: The Western Development Commission supports SME investment across Clare, Donegal, Galway, Leitrim, Mayo, Roscommon, and Sligo

    Not in the Western Region? WDC funding is only available to businesses in Clare, Donegal, Galway, Leitrim, Mayo, Roscommon, and Sligo. To compare all grant agencies across Ireland, see our Complete Guide to AI Grants in Ireland 2026.

    Grant Guide Series

    Your Complete Guide to AI Grants in Ireland

    This is part of our comprehensive grant guide series. Start with the overview or jump to any agency guide:

    📌 Start here: Compare All Grants

    Side-by-side comparison of every grant agency, plus an interactive tool to find your best fit

    LEO Grants Ireland 2026: €5K–€150K

    For Irish SMEs with 1–50 employees

    Enterprise Ireland Grants 2026: Up to €400K

    For scaling businesses with export potential

    IDA Ireland Grants 2026: FDI Funding

    For multinational and foreign-owned companies

    InterTradeIreland Grants 2026: Cross-Border

    For businesses trading across ROI and Northern Ireland

    Invest NI Grants 2026: £5K–£45K

    For Northern Ireland businesses

    Údarás na Gaeltachta Grants 2026: €400K+

    For businesses in Gaeltacht regions

    WDC Funding 2026: Loans & Equity

    You are here

    Looking for help applying? We guide businesses through the full grant process — from identifying the right funding to delivering the project. .

    What is the Western Development Commission?

    The Western Development Commission (WDC) is a statutory agency established by the Irish Government in 1997 to promote economic and social development in the West of Ireland.

    They serve seven counties: Clare, Donegal, Galway, Leitrim, Mayo, Roscommon, and Sligo. Unlike national agencies, their sole focus is ensuring this region doesn't get left behind in economic growth.

    Crucially, WDC provides investment funding (loans and equity) rather than grants – filling the gap when businesses need more than grant funding can offer, or when they've exhausted grant options.

    Investment vs Grants: Understanding the Difference

    Before we dive into WDC funding, it's crucial to understand that this is not grant funding. Here's how WDC investment differs from the grants we've covered in previous articles:

    AspectTraditional Grants (LEO, EI, etc.)WDC Investment
    RepaymentNo repayment requiredLoans must be repaid; equity involves shareholding
    Cost to youTypically 20-50% co-fundingFull amount plus interest (loans) or dilution (equity)
    Approval criteriaProject-based assessmentCommercial viability and growth potential
    FlexibilityMust follow grant guidelinesMore flexible use of funds
    TimelineOften tied to project milestonesAgreed repayment schedule or exit timeline
    RelationshipTransactionalOngoing partnership

    Why Consider Investment Over Grants?

    WDC investment makes sense when:

    • Grants don't cover what you need – Some AI projects don't fit neatly into grant categories
    • You need larger amounts – Equity investment can reach €1M for the right opportunity
    • Speed matters – Investment decisions can sometimes be faster than grant applications
    • You've maxed out grant options – WDC funding can bridge the gap
    • You want a strategic partner – WDC brings connections and expertise, not just money

    The Real Cost Comparison

    Let's say you need €100,000 for an AI implementation project:

    Option A: Enterprise Ireland Grant (50% funding)

    Grant Covers

    €50,000

    Your Cash Contribution

    €50,000 upfront

    Total Cost to You

    €50,000

    Option B: WDC Loan

    Loan Amount

    €100,000

    Interest (5 Years)

    ~€15,000-€25,000

    Total Cost to You

    €115,000-€125,000

    Option C: Combine Both

    EI Grant

    €50,000

    WDC Loan

    €50,000

    Upfront Cost

    €0

    Total Cost

    €50K loan repayment + interest

    Best of both worlds: For many businesses, combining grants with WDC investment provides the optimal funding structure.

    WDC Funding Eligibility: Who Qualifies in the West of Ireland?

    Geographic Eligibility

    WDC funding is exclusively for businesses in the West of Ireland Region, which includes seven counties:

    Clare
    Donegal
    Galway (city and county)
    Leitrim
    Mayo
    Roscommon
    Sligo
    WDC funding eligibility for SMEs across Clare, Donegal, Galway, Leitrim, Mayo, Roscommon, and Sligo
    Figure 3: Investment rooted in the West: WDC funding is specifically designed to keep the heartbeat of Western Ireland's economy strong and technologically ready.

    Location Requirements

    Important Location Requirements

    This is where WDC differs from other funding bodies. Your business must be:

    • Registered in the West of Ireland Region – Your company registration address must be in one of the seven counties
    • Headquartered in the West of Ireland Region – Your principal place of business must be in the region
    • Controlled from the West of Ireland Region – More than 50% of your management team must reside in the region

    Having a satellite office or some operations in the West isn't enough. WDC funding is specifically designed to support businesses that are genuinely based in and contributing to the West of Ireland Region's economy.

    Business Stage Requirements

    Fund TypeBusiness StageTypical Criteria
    Business Investment Fund (Loans)Established SMEsTrading history, viable business model
    Business Investment Fund (Equity)Growth-stageScalable model, clear growth trajectory
    Community LendingSocial enterprisesCommunity benefit, sustainability plan
    Creative IndustriesCreative sectorProject viability, cultural/creative merit
    What Counts as 'Creative Industries'?

    The WDC defines creative industries broadly. Eligible businesses include:

    • Film, television, and animation production
    • Games development and interactive media
    • Music, performing arts, and live entertainment
    • Design (graphic, product, fashion, interior)
    • Architecture and built environment
    • Publishing and digital content
    • Advertising and marketing services
    • Crafts with commercial application

    If your business creates intellectual property or relies on creative talent, you may qualify under this category.

    Eligible Sectors

    WDC supports businesses across most sectors, with particular interest in:

    ICT and technology (including AI and software)
    Cleantech and renewable energy
    Medical devices and life sciences
    Food and agri-tech
    Manufacturing
    Internationally traded services
    Creative industries

    What Can You Build With WDC Investment?

    Unlike grants, WDC provides loans and equity — meaning you can use the funding more flexibly. Here's what Western Ireland businesses typically invest in:

    • With €50K–€100K: A targeted AI project — automated scheduling, customer analytics dashboards, predictive demand planning, or a pilot automation system for your core workflows.
    • With €100K–€500K: A full digital transformation programme — custom AI software, ERP integrations, multiple automation systems, plus team training and change management.
    • With €500K+: Scaling an AI-powered product or service, building out a data analytics capability, or comprehensive operational transformation across your business.

    At Deep Purple, we help Western Ireland businesses build investment-ready AI plans and deliver the technology projects that follow.

    Types of WDC Investment: Loans and Equity for SMEs

    WDC operates three distinct investment funds, each serving different business needs:

    Western Development Commission investment funding discussion for SME AI digital transformation in Western Ireland
    Figure 4: WDC funding isn't a one-size-fits-all grant; it's a strategic investment designed to scale Western enterprises through flexible loans and equity.
    FundInvestment TypeAmount RangeBest For
    Business Investment FundLoans & Equity€50K-€1MSMEs across sectors
    Community & Social EnterpriseLoans€50K-€250K (up to €1M strategic)Social enterprises, community projects
    Creative IndustriesMicro-loans & WRAP FundUp to €200KFilm, TV, animation, games

    Business Investment Fund: €50K-€1M for SMEs

    The Business Investment Fund is WDC's primary fund for commercial SMEs, offering both loan and equity options. For businesses looking for SME loans in Ireland that offer more flexibility than traditional banks, the WDC provides a vital alternative for the Western Region.

    Loan Finance

    €50,000 to €300,000

    Typical Terms:

    • Interest rate: EU Reference Rate plus margin
    • Term: Typically 3-7 years
    • Security: May require personal guarantees
    • Repayment: Monthly or quarterly

    Best for:

    • Working capital for AI projects
    • Equipment and technology purchases
    • Scaling existing operations
    • Bridge financing while awaiting grants

    Equity Investment

    €250,000 to €1,000,000

    Typical Terms:

    • WDC takes a minority shareholding
    • Investment horizon: 5-7 years
    • Exit: Trade sale, buyback, or secondary
    • May include board observer seat

    Best for:

    • Significant growth/scaling opportunities
    • Companies with clear exit potential
    • Patient capital for AI transformation
    • Where debt isn't appropriate

    What WDC Looks For

    When assessing Business Investment Fund applications, WDC evaluates:

    1

    Commercial viability

    Is this a sustainable business?

    2

    Growth potential

    Can this business scale?

    3

    Management team

    Do they have the capability to deliver?

    4

    Job creation

    Will this create employment in the region?

    5

    Regional impact

    How does this benefit the Western Region?

    6

    Exit potential (equity)

    Is there a realistic path to return?

    Community & Social Enterprise Lending

    The Community & Social Enterprise Lending fund supports organisations delivering social benefit in the Western Region.

    Community & Social Enterprise

    €50,000 to €250,000 (up to €1M for strategic projects)

    Eligible Organisations:

    • Social enterprises
    • Community organisations
    • Not-for-profit companies
    • Co-operatives

    AI Applications:

    While primarily focused on community benefit, this fund could support AI projects that:

    • Improve service delivery to communities
    • Create employment in disadvantaged areas
    • Enhance sustainability of community organisations
    • Enable digital inclusion initiatives

    Creative Industries Investment

    The Creative Industries Investment fund supports the audiovisual and creative sectors in the Western Region.

    Micro-Loans for Creative Businesses

    Small loans for creative enterprises

    Flexible micro-financing for creative sector SMEs in the Western Region

    Eligible Activities:

    • Production companies
    • Animation studios
    • Games development
    • Digital content creation

    WRAP Fund

    Up to €200,000

    Western Region Audiovisual Producers Fund – Investment in film, TV, and animation productions shooting in the Western Region

    AI Applications:

    • AI-assisted animation and VFX
    • Automated post-production workflows
    • AI-driven content localisation
    • Procedural content generation for games

    AI Success Story: Buymedia

    One of the best examples of WDC's support for AI and technology companies is Buymedia, a Galway-based AdTech company.

    Buymedia: From €110K to €7M+ Revenue

    Galway-based AdTech success story

    2019: The Start

    9-person team with an AI-powered advertising platform. WDC invested €110,000 in seed funding.

    The Technology

    Buymedia's platform uses AI and machine learning to optimise digital advertising spend.

    2023 Results:

    • Revenue exceeded €7 million (63% year-on-year growth)
    • Ranked 5th in the Deloitte Technology Fast 50
    • Announced plans to create 100+ new jobs
    • Expanded from 9 to significant headcount
    Buymedia team in Galway using AI technology for advertising, a Western Development Commission success story
    Figure 5: From a seed investment to a Deloitte Fast 50 winner: Buymedia is a prime example of how WDC funding helps Western startups compete on a global stage.

    What This Demonstrates

    The Buymedia story shows exactly what WDC investment can achieve for AI companies:

    Early-stage support

    WDC invested when the company was still small

    Patient capital

    They supported growth over multiple years

    Regional success

    The jobs and economic activity stayed in Galway

    Scaling trajectory

    From €110K investment to €7M+ revenue company

    How WDC Funding Combines with Grants

    One of the most powerful strategies for funding your AI projects is combining WDC investment with traditional grant funding. Here's how different pathways can work:

    💡 Insider Tip

    WDC investment fills a gap that grants don't cover: working capital during AI implementation. Grants reimburse costs after the fact — you pay the consultant, then claim back 50–80% from the agency. But WDC loans fund projects upfront. Even smarter: you can use a WDC loan to cover the 50% matching requirement of an Enterprise Ireland grant, meaning zero upfront cash from your operating budget.

    1

    Discovery → Grant → WDC Scale-Up

    The traditional scaling pathway

    LEO Digital for BusinessFree
    Enterprise Ireland Grant€150K
    WDC Equity€500K

    Total potential funding: €650,000+ (€150K grant + €500K investment)

    2

    Grant Co-Funding

    Use WDC loans to cover your matching requirement

    EI Grant covers 50%

    €100K

    +

    WDC Loan covers your 50%

    €100K

    Result: €0 upfront cash required from you

    3

    InterTradeIreland → WDC

    Fully-funded expertise first, then investment

    InterTradeIreland Business Explorer€63K
    WDC Business Investment Loan€150K

    Why this works: InterTradeIreland's fully-funded expertise helps you develop a solid plan, which strengthens your WDC application.

    4

    Gaeltacht Double Advantage

    Eligible for both Údarás and WDC in Galway, Mayo, Donegal

    Údarás Digital Transition

    up to €75K

    +

    WDC Business Investment

    €100K–€500K

    Key Principles for Combining Grants and Investment
    1. Grants first – Always maximise grant funding before taking on investment
    2. Use investment for gaps – WDC can fund what grants don't cover
    3. Strengthen applications – Completed grant projects demonstrate capability for WDC
    4. Plan the sequence – Some grants require you NOT to have started work; coordinate timing carefully

    Application Process: From First Contact to Funding

    Your complete application roadmap for WDC funding:

    1

    Phase 1: Initial Contact

    1 week

    Contact WDC

    Contact WDC via their website, phone +353 71 916 1700, or email info@wdc.ie

    Prepare Your Overview

    • Brief business description
    • Funding amount sought
    • Your connection to the Western Region

    Schedule Initial Meeting

    WDC will arrange an in-person or virtual meeting

    2

    Phase 2: Initial Meeting & Discussion

    1-2 weeks

    Present Your Business Model

    Explain your operations and growth plans

    Discuss the AI Project

    Outline the specific opportunity and how investment would be used

    Introduce Your Team

    WDC assesses management capability

    Confirm Fit

    WDC advises on suitable funding options

    3

    Phase 3: Application Submission

    2-3 weeks

    Prepare Business Plan

    Include your AI transformation vision and ROI projections

    Gather Financial Documents

    • 3 years of financial statements
    • Financial projections
    • Use of funds breakdown

    Management Team Details

    CVs and experience of key personnel

    Submit Complete Application

    Ensure all documentation is in order

    4

    Phase 4: Due Diligence

    3-6 weeks

    Financial Analysis

    WDC reviews your accounts and projections

    Market Assessment

    Evaluation of your competitive position

    Site Visit

    WDC may visit your premises

    Reference Checks

    Verification of key claims and relationships

    5

    Phase 5: Approval & Closing

    2-4 weeks

    Investment Committee Review

    Your application is assessed by WDC's committee

    Term Sheet Issued

    Outlines investment terms if approved

    Legal Documentation

    Contracts prepared and reviewed

    Funds Released

    Investment transferred upon completion

    Typical Timeline

    StageDuration
    Initial contact to meeting1-2 weeks
    Application preparation2-4 weeks (depends on you)
    Due diligence4-8 weeks
    Committee decision2-4 weeks
    Legal and closing2-4 weeks
    Total3-5 months

    Common Rejection Reasons for WDC Funding

    • Not genuinely based in the Western Region: Having a registered address isn't enough — WDC requires your headquarters and over 50% of management to be in the seven western counties
    • Insufficient financial track record: WDC investment is repayable — they need to see that your business can sustain loan repayments or justify equity investment through growth
    • No clear AI business case: "We want to do something with AI" won't fly — WDC needs a concrete plan showing how AI investment drives measurable business growth
    • Expecting grant-style free money: WDC provides investment (loans and equity), not grants — your application must demonstrate return potential, not just project costs
    • Weak market or growth projections: WDC is an investment body — they evaluate your growth potential as seriously as any commercial investor would

    Success Factors for WDC Applications

    What Makes Applications Succeed

    Based on WDC's track record and the Buymedia example, successful applications typically demonstrate:

    1

    Clear Commercial Logic

    • • How will AI improve your business performance?
    • • What's the expected ROI?
    • • How does this create competitive advantage?
    2

    Strong Management Team

    • • Relevant experience in your sector
    • • Track record of execution
    • • Commitment to the Western Region
    3

    Realistic Financials

    • • Conservative but credible projections
    • • Clear understanding of costs
    • • Sensible assumptions
    4

    Regional Commitment

    • • Jobs will be created in the Western Region
    • • Management genuinely based in the area
    • • Long-term commitment to the region
    5

    Appropriate Ask

    • • Right amount for the opportunity
    • • Right type of funding (loan vs equity)
    • • Clear use of funds

    Common Mistakes to Avoid

    • Overstating projections – Be realistic; WDC has seen hundreds of business plans
    • Underestimating costs – AI projects often cost more than expected
    • Ignoring the regional requirement – WDC exists for the Western Region; make this central
    • Seeking investment too early – Have some traction before approaching for equity
    • Wrong funding type – Don't seek equity if a loan makes more sense (and vice versa)

    AI Funding in Galway, Sligo, and Donegal

    While WDC's eligibility rules are the same across all seven Western counties, businesses in different areas often have different needs and opportunities.

    Galway: Technology Hub

    Galway has emerged as the Western Region's technology centre, home to companies like Buymedia.

    Key Advantages:

    • Strong talent pool from NUIG and ATU
    • Active startup ecosystem
    • WDC's track record with tech companies
    • Multinational cluster connections

    Sligo: Growing Digital Sector

    ATU Sligo has helped develop a growing technology talent base.

    Key Advantages:

    • Lower operating costs than Galway/Dublin
    • Strong community networks
    • Growing remote work opportunities

    Donegal: Remote Working Pioneer

    Donegal has embraced remote working, making it attractive for AI and technology businesses.

    Key Advantages:

    • Infrastructure for remote tech teams
    • AI solutions for distributed workforces
    • Same funding as urban areas, lower costs
    Cross-Regional Opportunities

    Businesses with operations across multiple Western counties may find additional opportunities through WDC's regional development focus. Projects that benefit multiple counties can demonstrate broader regional impact – a factor WDC considers in funding decisions.

    Your Next Steps: From Reading to Funding

    You now have the complete roadmap to accessing WDC funding for your AI project. Here's your action plan:

    If You're Based in the Western Region:

    Today

    Check your eligibility – registered, headquartered, and >50% management in the region

    This Week

    Assess your funding needs – how much? Loan or equity? Have you maxed out grants?

    Next 2 Weeks

    Prepare your story – what you do, what you want to achieve with AI, why it's a good investment

    Within 30 Days

    Make contact – Phone: +353 71 916 1700 or Email: info@wdc.ie

    How Deep Purple Can Help:

    As AI implementation specialists, we work with businesses across all funding agencies. For Western Region companies, we can help you:

    Assess AI opportunities – identify where AI can deliver real business value

    Develop your business case – create the commercial logic WDC wants to see

    Coordinate with grants – maximise grant funding alongside WDC investment

    Implement AI solutions – deliver the projects that justify the investment

    Deep Purple works with businesses across Ireland. As an approved provider for LEO and Enterprise Ireland programmes, we have hands-on experience with the grant landscape that complements WDC investment.

    Book a short call to discuss your AI project and funding options.

    Prefer to email? hello@deeppurple.ai

    Frequently Asked Questions

    Q: Is WDC funding a grant or a loan?

    A: WDC provides investment funding, not grants. This means loans (which must be repaid with interest) and equity investment (where WDC takes a shareholding in your company). Unlike grants, this isn't free money – but it can fund projects that grants don't cover and often comes with strategic support.

    Q: What's the difference between WDC loans and equity investment?

    A: Loans (€50K-€300K): You borrow money and repay it over time with interest. You retain full ownership. Best for established businesses with predictable cash flow. Equity (€250K-€1M): WDC invests money in exchange for shares. No regular repayments, but WDC becomes a shareholder and will eventually want an exit. Best for high-growth companies.

    Q: Can I combine WDC funding with LEO or Enterprise Ireland grants?

    A: Yes, and this is often the smartest approach. Grants can cover part of your project costs, while WDC investment covers the rest. For example, an Enterprise Ireland grant might fund 50% of your AI project, with a WDC loan funding your 50% contribution – meaning zero upfront cash from you.

    Q: What counties are eligible for WDC funding?

    A: The seven counties of the Western Region: Clare, Donegal, Galway, Leitrim, Mayo, Roscommon, and Sligo. Your business must be registered, headquartered, and controlled from within this region.

    Q: Do I need to be headquartered in the West, or just have operations there?

    A: You need to be headquartered in the Western Region, with more than 50% of your management team residing there. Having a branch office or some operations in the West isn't sufficient – WDC funding is specifically for businesses genuinely based in and committed to the region.

    Q: How long does the WDC application process take?

    A: Typically 3-5 months from initial contact to funds being released. This includes initial meetings (1-2 weeks), application preparation (2-4 weeks), due diligence (4-8 weeks), committee decision (2-4 weeks), and legal closing (2-4 weeks). Complex equity investments may take longer.

    Q: What interest rates apply to WDC loans?

    A: WDC loans are priced at the EU Reference Rate plus a margin that reflects the risk profile of your business and project. The exact rate is determined during the assessment process. While not the cheapest finance available, WDC often supports businesses that can't access traditional bank lending.

    Q: Can startups apply, or is this for established businesses only?

    A: Both can apply, but through different routes. Established SMEs typically access loans from the Business Investment Fund. Growth-stage companies with strong potential may qualify for equity investment. The Buymedia example shows WDC investing at seed stage (9 employees), so early-stage companies with strong AI propositions can be considered.

    Q: Does WDC investment count as State Aid?

    A: WDC is a state agency, so its investments may be considered State Aid under EU rules. Most WDC investments likely fall under the General Block Exemption Regulation (GBER) rather than De Minimis limits. WDC will advise on this during the application process.

    Q: Can Deep Purple help me apply for WDC funding?

    A: We don't submit WDC applications on your behalf (you work directly with WDC), but we can help you identify AI opportunities that justify investment, build the business case for your application, develop realistic projections, coordinate with grant applications, and implement the AI projects once funding is secured.

    Deep Purple AI Consulting helping Western Ireland SME owners apply for WDC investment funding.
    Figure 6: Don't navigate the AI transition alone. From WDC applications to strategic implementation, we're here to help you scale your business in the West.
    #WesternDevelopmentCommission#WDC#WesternIreland#AIFunding#BusinessInvestment#IrishSME#RegionalDevelopment#AIConsulting#DigitalTransformation#GalwayBusiness#MayoBusiness#SligoBusiness#DonegalBusiness#ClareBusiness#RoscommonBusiness#LeitrimBusiness#SMELoansIreland
    Brian Egan

    About Brian Egan

    Founder & CEO, Deep Purple AI Consulting

    Brian Egan is the Founder and CEO of Deep Purple AI Consulting. With over 26 years in software and AI — from studying neural networks at Dublin City University, to building intelligent mobile systems for Vodafone, Nokia, and Hutchison 3G, to founding four technology companies that delivered machine learning, computer vision, and predictive AI solutions to real businesses — Brian has been building with AI technologies at every stage of their evolution.

    His interest in artificial intelligence began at DCU, where he studied neural networks and pattern recognition as part of his BSc in Computer Applications. As a Marie Curie Research Fellow in Germany, he worked on EU Framework projects developing intelligent systems for integrating emerging mobile technologies with enterprise software. At Cibenix (2003–2011), he spent eight years designing on-device software for Vodafone, Nokia, Hutchison 3G, Sony Ericsson, and other global operators — work that increasingly involved content personalisation, user behaviour analysis, and adaptive delivery logic.

    In 2012, Brian founded Purpledecks, a software consultancy that evolved with the AI landscape — incorporating machine learning, computer vision, data classification, predictive features, and recommendation engines into client projects years before the current generative AI wave. From Purpledecks came Hype4 (UX research including AI-powered biometric identification for government programmes), Mapall (fibre optic network intelligence with spatial analytics and route optimisation), and Reactable AI (one of Ireland's earliest production deployments of autonomous AI agents).

    An Enterprise Ireland approved consultant, LEO Digital for Business provider, and former Marie Curie Research Fellow, Brian now works directly with established businesses across Ireland and the UK, helping them identify where AI delivers genuine commercial value and guiding them from first assessment through to working system.

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