Enterprise Ireland Grants 2026: Get up to €400,000 for AI

    Updated 14 January 202620 min readBy Brian Egan
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    Brian Egan

    Founder & CEO, Deep Purple AI Consulting

    Enterprise Ireland grants are government funding programmes for Irish-owned companies with growth or export potential. They range from €5,000 Digital Discovery grants (80% funded by Enterprise Ireland) to over €400,000 for R&D and Digital Process Innovation — supporting everything from initial AI assessments to full-scale system implementation across manufacturing, services, and technology sectors.

    As an Enterprise Ireland-approved provider, we've helped businesses through the full journey — from Digital Discovery assessment to Digital Process Innovation implementation. This guide reflects what we've learned from working with these programmes first-hand.

    Quick Summary

    Irish companies ready to scale can access over €400,000 in Enterprise Ireland funding for AI and digital transformation. From €5,000 discovery grants to €150,000 implementation funding, there's support for every stage of your AI journey. We'll show you exactly which grants to apply for and how to maximise your chances of approval.

    Not sure Enterprise Ireland is the right fit?

    This guide covers Enterprise Ireland funding specifically. To compare all grant agencies side by side — including an interactive tool that recommends the right grant for your business — see our Complete Guide to AI Grants in Ireland 2026.

    Verified for 2026

    Good news: All Enterprise Ireland grants detailed in this guide remain available for 2026. We've verified the current programmes and funding levels as of January 2026.

    • Digital Process Innovation grant: Still €150,000 at 50% funding
    • Discovery grants: €5,000 at 80% funding still available
    • Early 2026 is an excellent time to apply – fresh annual budgets
    A conceptual digital illustration depicting an SME building on the left and a futuristic data center on the right, connected by a glowing purple data stream. The image symbolises the partnership between SMEs and AI driven digital transformation projects
    Figure 1: AI can transform traditional businesses using Enterprise Ireland Grants

    Grant Guide Series

    Your Complete Guide to AI Grants in Ireland

    This is part of our comprehensive grant guide series. Start with the overview or jump to any agency guide:

    📌 Start here: Compare All Grants

    Side-by-side comparison of every grant agency, plus an interactive tool to find your best fit

    LEO Grants Ireland 2026: €5K–€150K

    For Irish SMEs with 1–50 employees

    Enterprise Ireland Grants 2026: Up to €400K

    You are here
    IDA Ireland Grants 2026: FDI Funding

    For multinational and foreign-owned companies

    InterTradeIreland Grants 2026: Cross-Border

    For businesses trading across ROI and Northern Ireland

    Invest NI Grants 2026: £5K–£45K

    For Northern Ireland businesses

    Údarás na Gaeltachta Grants 2026: €400K+

    For businesses in Gaeltacht regions

    WDC Funding 2026: Loans & Equity

    For businesses in the Western Region (Clare, Galway, Mayo, Sligo, Donegal, Leitrim, Roscommon)

    Looking for help applying? We guide businesses through the full grant process — from identifying the right funding to delivering the project. .

    What is Enterprise Ireland?

    Enterprise Ireland grants offer the most comprehensive funding pathway for Irish-owned companies with growth or export potential. Enterprise Ireland is the government organisation responsible for developing and growing Irish enterprises in world markets. They work with ambitious Irish companies that are serious about growth – typically businesses with 10+ employees that have export potential or are already selling internationally. Unlike LEO which focuses on micro and small local businesses, Enterprise Ireland supports companies ready to scale, innovate, and compete globally. Their grants are designed to accelerate growth through innovation, productivity improvements, and international expansion.

    Enterprise Ireland vs LEO: Which Grants Are Right for You?

    Before diving into Enterprise Ireland grants, let's clear up the confusion about when to use Enterprise Ireland versus LEO funding.

    CriteriaLEO GrantsEnterprise Ireland Grants
    Company Size1-50 employees10+ employees (typically)
    Business StageEarly stage, local marketGrowth stage, export potential
    Maximum FundingUp to €150,000Up to €400,000+
    AI FocusBasic automation, digital adoptionAdvanced AI, R&D, transformation
    Application ComplexitySimpler, faster approvalMore detailed, strategic focus

    Important

    If you're currently a LEO client with over 10 employees and growing revenue, you may be ready to "graduate" to Enterprise Ireland. This opens up significantly more funding opportunities. Your LEO advisor can facilitate this transition.

    €400,000 AI Funding Journey: Complete Overview

    Enterprise Ireland offers ten different grants suitable for AI projects, each targeting different stages of your transformation journey. Here's your complete funding roadmap:

    A visual roadmap of the Enterprise Ireland grant process with four labeled steps: Discovery (lightbulb), Strategic (chess piece), Implementation (gear), and Advanced (rocket). The path glows with deep purple and magenta colors
    Figure 2: Four distinct stages of the Enterprise Ireland funding journey for AI Projects - Discovery, Strategic, Implementation, and Advanced.

    Your AI Funding Journey with Enterprise Ireland

    Enterprise Ireland offers multiple pathways to AI transformation. While you don't need to follow a strict sequence, here's how the grants align with typical stages of AI adoption:

    1Stage 1: Discovery (€5,000 grants)

    • Digital Discovery Grant – Identify AI opportunities with expert assessment
    • Small Strategic Consultancy – Quick strategic challenges and readiness assessment

    2Stage 2: Strategic Development (€35,000 grants)

    • Strategic Consultancy Assignment – Comprehensive AI strategy and roadmap
    • Exploring Innovation – Test feasibility with proof of concepts

    3Stage 3: Core Implementation (€150,000)

    • Digital Process Innovation – Transform operations with AI at scale

    4Stage 4: Advanced Pathways

    • R&D Fund – Develop proprietary AI solutions (up to 60% funding)
    • Training Support – Build team capabilities (50-70% funding)
    • Operational Excellence – Combined transformation package (€150,000+)
    • Eurostars – International collaboration (up to 60% funding)

    Total potential: €400,000+ when strategically combining grants

    Key insight: Start with Discovery to validate your approach, then scale based on your specific needs—whether that's implementation, R&D, or international expansion.

    The beauty of this system? You don't need to commit to the full journey upfront. Start small, prove the value, then scale with confidence.

    1
    Stage 1: Discovery (€5,000 grants)

    Digital Discovery Grant: €5,000 to Start Your AI Journey

    Grant Amount
    €5,000 (80% funded)
    Your Cost
    Only €1,250
    Duration
    3-7 days over 8-12 weeks

    Match Funding: The Cashflow Reality

    Enterprise Ireland grants typically cover 50% of project costs — but here's what catches many businesses off guard:

    • You pay 100% upfront. You hire your consultant, pay invoices as normal, then claim back Enterprise Ireland's contribution after the work is completed and verified.
    • Reimbursement takes 4-8 weeks after you submit your claim with proof of payment and project deliverables.
    • You need working capital to cover the full project cost during delivery. Budget for this from the start.
    • Some providers offer flexible terms. Approved providers like Deep Purple can structure payment schedules aligned with grant drawdown milestones — ask about this before you start.

    Planning tip: If cashflow is tight, start with the Digital Discovery grant (80% funded, lower total cost) to build your business case before committing to larger implementation grants.

    This is the perfect entry point for companies new to AI. Enterprise Ireland explicitly lists "Data Analytics & Artificial Intelligence (Machine Learning)" as a focus area for this grant.

    What you get includes:

    • Professional AI opportunity assessment
    • Analysis of your existing systems for AI integration potential
    • Customised AI adoption roadmap
    • Specific use case identification
    • ROI projections for recommended initiatives

    For a practical breakdown of what a grant-funded data analytics project looks like for an Irish SME, see our complete guide to data analytics for Irish SMEs.

    Why Start Here?

    The Digital Discovery grant is your lowest-risk entry into AI. For just €1,250 of your own money, you get €5,000 worth of expert consultation. If AI isn't right for your business right now, you'll know – and you won't have wasted significant resources finding out.

    💡 Insider Tip

    Don't treat Digital Discovery as a box-ticking exercise. The quality of the assessment report directly influences whether Enterprise Ireland will approve follow-on Digital Process Innovation funding. The strongest Discovery reports link specific AI opportunities to quantifiable outcomes — time saved, waste reduced, throughput increased, or export readiness improved.

    Small Strategic Consultancy

    Grant Amount
    €5,000 (50% funded)
    Your Cost
    €2,500
    Duration
    Short, focused engagements

    Need quick answers to specific AI challenges? The Small Strategic Consultancy grant supports:

    • AI readiness assessments
    • Specific technology evaluations
    • Quick strategic challenges
    • Focused problem-solving

    2
    Stage 2: Strategic Development (€35,000 grants)

    Strategic Consultancy Assignment Grant

    Grant Amount
    Up to €35,000 (50% funded)
    Total Project Value
    Up to €70,000
    Duration
    Typically 6-12 months

    Ready to develop a comprehensive AI strategy? This grant provides substantial funding for strategic planning with expert consultants.

    Perfect for:

    • Companies planning enterprise-wide AI transformation
    • Businesses needing AI governance frameworks
    • Organisations developing AI-first business models
    • Companies preparing for major digital shifts

    What Strategic AI Consulting Covers:

    • AI Maturity Assessment: Where you are vs where you need to be
    • Use Case Prioritisation: Which AI projects deliver maximum ROI
    • Technology Stack Design: Selecting the right AI platforms and tools
    • Governance Framework: Ensuring ethical, compliant AI deployment
    • Change Management: Preparing your organisation for AI adoption
    • Investment Planning: Budgeting for sustainable AI implementation

    Exploring Innovation Grant

    Grant Amount
    Up to €35,000 (50% funded)
    Focus
    Feasibility studies and proof of concepts

    Not sure if an AI solution will work for your specific challenge? Use this grant to test and validate before full implementation:

    • Build AI prototypes and MVPs
    • Test technical feasibility of AI solutions
    • Evaluate ROI before major investment
    • Create detailed project plans for larger initiatives

    Pro Tip

    The Exploring Innovation grant explicitly supports "developing strategic thinking around disruptive technologies." AI is the textbook definition of a disruptive technology, making your application highly relevant.

    3
    Stage 3: Core Implementation (€150,000)

    Digital Process Innovation Grant

    Grant Amount
    €150,000 (50% funded)
    Total Project Value
    Up to €300,000
    Who Qualifies
    SMEs and Large Companies

    This is the flagship grant for AI implementation. The Digital Process Innovation grant is designed for companies ready to transform their operations through digital innovation.

    A close-up digital render of a human hand gesturing over a stream of glowing purple and magenta data, with translucent gears and circuit board lines, set against the backdrop of a construction site in Ireland. The image symbolises the Digital Process Innovation grant for AI projects in non-tech industries.
    Figure 3: Digitising manual processes and equipment with AI

    What Makes a Project Eligible?

    Your AI project must:

    • Introduce a fundamentally new way of working
    • Involve innovation and calculated risk
    • Lead to significant changes in techniques, equipment, or software
    • Go beyond routine operational improvements

    Types of AI Projects Suitable for Digital Process Innovation Funding

    Here are some potential categories of projects that align well with the programme:

    1. Intelligent Process Automation

    • Implementing AI-powered workflow automation
    • Building intelligent document processing systems
    • Creating automated quality control with computer vision
    • Developing predictive maintenance systems

    2. Customer Experience Transformation

    • AI-driven personalisation engines
    • Intelligent chatbots and virtual assistants
    • Predictive customer service systems
    • Automated customer insight generation

    3. Data-Driven Operations

    • Real-time analytics and decision support
    • AI-powered demand forecasting
    • Supply chain optimisation through ML
    • Dynamic pricing algorithms

    Eligible Costs Breakdown

    Cost CategoryWhat's CoveredExamples
    Salary CostsStaff working on AI projectProject managers, data scientists, developers
    External ConsultancyAI expertise and implementationAI consultants, integration specialists
    MaterialsProject-related purchasesSoftware licences, cloud computing
    OverheadsDefined project overheadsAllocated office costs, utilities

    4
    Stage 4: Advanced Pathways

    R&D Funding: Developing AI Solutions

    Grant Amount
    45-60% funding rates
    Funding Rate
    Small: 45% (60% with collaboration) | Medium: 35% (50% with collaboration) | Large: 25% (40% with collaboration)

    Building something genuinely new with AI? The R&D Fund supports companies developing innovative AI solutions from scratch.

    A magnifying glass hovering over a busy traditional manufacturing floor, revealing subtle glowing data overlays and AI symbols, representing R&D for AI solutions in non-tech businesses.
    Figure 4: Using AI to gain new insights from your business data

    AI R&D Projects That Qualify

    • Developing proprietary AI algorithms
    • Creating new AI-powered products or services
    • Building novel machine learning models
    • Solving complex technical challenges with AI
    • Developing AI solutions for commercialisation

    The Collaboration Advantage

    Partner with a university or research institution and get an extra 15% funding. This is particularly valuable for AI projects where academic expertise can accelerate development.

    Important

    R&D projects must involve genuine technical uncertainty and innovation. Using off-the-shelf AI tools doesn't qualify – you need to be pushing boundaries.

    Training Your Team: Capability Building Grants

    Grant Amount
    50-70% funding rates
    Focus
    Building internal AI capabilities

    AI transformation isn't just about technology – it's about people. Training grants ensure your team can maximise your AI investments.

    AI Training That's Funded

    • Technical Training: Python, machine learning, data science
    • Tool Training: Specific AI platforms and software
    • Leadership Training: Managing AI transformation
    • Ethics Training: Responsible AI deployment
    • Change Management: Adopting AI-driven processes

    Strategic Training Approach

    Smart companies combine training grants with implementation grants. Here's how:

    • Apply for Digital Process Innovation for your AI project
    • Simultaneously apply for Training Support
    • Ensure your team is skilled as you implement
    • Maximise ROI through competent usage

    Operational Excellence: The Ultimate AI Transformation Package

    Grant Amount
    €150,000+
    Total Project Value
    Minimum €100,000
    Focus
    Comprehensive organisational transformation with capability building

    This is the "nuclear option" for AI transformation – the Operational Excellence programme combines multiple funding streams into one comprehensive programme.

    What's Included:

    • Process transformation projects
    • Technology implementation
    • Capability development
    • Change management support
    • Long-term partnership with Enterprise Ireland

    When to Consider Operational Excellence

    If your AI transformation will fundamentally change how your business operates – not just improve one process – Operational Excellence might be your best path. It's designed for ambitious transformations that touch every part of the organisation.

    Eurostars: International AI Collaboration

    Grant Amount
    Up to 60% funding
    Focus
    Cross-border R&D with European partners

    Developing AI solutions with international partners? Eurostars funds collaborative R&D projects with partners from other Eureka countries.

    Perfect for:

    • AI projects requiring international expertise
    • Products targeting multiple European markets
    • Collaborations with European tech companies
    • Projects too large for one company alone

    Strategic Grant Combinations: Maximising Your Funding

    The real power of Enterprise Ireland grants lies in strategic combination. Here are proven pathways:

    Pathway 1: The Explorer (New to AI)

    StageGrantAmountPurpose
    1Digital Discovery€5,000Identify opportunities
    2Exploring Innovation€35,000Test feasibility
    3Digital Process Innovation€150,000Full implementation
    Total€190,000

    Pathway 2: The Transformer (Ready for Change)

    StageGrantAmountPurpose
    1Strategic Consultancy€35,000Develop AI strategy
    2Operational Excellence€150,000+Transform operations
    3Training SupportVariesBuild capabilities
    Total€200,000+

    Pathway 3: The Innovator (Building New AI Products)

    StageGrantAmountPurpose
    1Exploring Innovation€35,000Validate concept
    2R&D FundNo limitDevelop solution
    3Eurostars60% fundingScale internationally
    Total€400,000+

    What Can You Actually Build With Enterprise Ireland Funding?

    Getting the grant is half the battle — executing the project is the other half. Here's what businesses typically build at each funding level:

    • With a €5K Digital Discovery Grant: A structured AI assessment of your business — mapping processes, identifying automation opportunities, and building an implementation roadmap with clear ROI estimates.
    • With a €150K Digital Process Innovation Grant: A full custom AI system — automated workflows, intelligent integrations with your existing ERP or CRM, predictive models, or computer vision quality systems.
    • With a €400K+ R&D Fund: Large-scale AI R&D projects including novel machine learning applications, industry-specific AI products, or comprehensive digital transformation programmes.

    At Deep Purple, we help businesses navigate the grant process and deliver the project. We diagnose the opportunity, apply for the funding, and build the working system.

    Application Process: From First Contact to Funding

    Your Complete Application Roadmap

    1

    Phase 1: Preparation

    2-3 weeks

    Check Your Status

    Confirm you're an Enterprise Ireland client or apply to become one

    Identify Your Development Advisor

    Each client has an assigned advisor – they're your key ally

    Prepare Core Documents

    • Recent financial statements
    • Business plan or strategy document
    • Organisation chart
    • Previous grant history (if any)
    2

    Phase 2: Grant Selection

    1 week

    Discuss with Your Advisor

    Present your AI plans and get guidance on suitable grants

    Review Eligibility

    Ensure you meet all criteria for chosen grants

    Consider Combinations

    Explore opportunities to combine multiple grants

    3

    Phase 3: Application Development

    3-4 weeks

    Create Project Plan

    • Clear objectives and KPIs
    • Detailed timeline and milestones
    • Budget breakdown by category
    • Risk assessment and mitigation

    Gather Quotes

    Get detailed quotes from AI consultants/vendors

    Write Business Case

    Focus on ROI, job creation, and export potential

    Complete Application Forms

    Each grant has specific requirements

    4

    Phase 4: Submission and Review

    4-8 weeks

    Submit Application

    Through Enterprise Ireland online portal

    Initial Review

    Your advisor reviews and may request clarifications

    Evaluation Committee

    For larger grants, present to committee

    Approval Decision

    Receive formal grant offer letter

    5

    Phase 5: Implementation

    Ongoing

    Sign Grant Agreement

    Review terms and conditions carefully

    Begin Project

    Start only after formal approval

    Submit Claims

    Regular milestone-based payment claims

    Report Progress

    Quarterly or bi-annual progress reports

    What Qualifies as 'Innovation' for Enterprise Ireland?

    Enterprise Ireland's definition of innovation is broader than most people expect. You don't need to invent new technology — you need to apply technology in a way that's new to your business and creates measurable improvement.

    This qualifies as innovation:

    • Using AI to automate a manual process that currently takes your team hours
    • Building a predictive model that improves decision-making in your operations
    • Creating a data pipeline that gives you visibility into metrics you couldn't track before
    • Implementing computer vision to improve quality control on a production line

    This does NOT qualify:

    • Buying off-the-shelf software licences (e.g., a new CRM or ERP)
    • Standard hardware upgrades (new laptops, servers, networking equipment)
    • Website redesigns or social media marketing
    • Hiring additional staff without a technology component

    The key test: would this project change how your business operates, or just give you newer tools to do the same things?

    Tips for Application Success

    How to Describe Your AI Project in Grant Language

    The way you describe your project matters. Here's how to translate business language into what Enterprise Ireland wants to hear:

    Don't say: "We want to use AI to improve efficiency."

    Do say: "We will implement a machine learning model that reduces order processing time from 4 hours to 20 minutes, freeing 3 FTEs to focus on customer development and enabling us to handle 40% more orders without additional headcount."

    Three elements every grant description needs: the specific technology (what you're building), the measurable outcome (time saved, errors reduced, throughput increased), and the business impact (revenue growth, export readiness, job creation or safeguarding).

    Here are the factors that separate successful applications from rejections:

    1

    Focus on Business Impact, Not Technology

    Enterprise Ireland cares about business outcomes. Don't lead with how amazing AI is – lead with how it will:

    • Increase productivity by X%
    • Reduce costs by €Y
    • Create Z new jobs
    • Enable export growth of €W
    2

    Show Export Potential

    Enterprise Ireland's mission is to help Irish companies compete globally. Even if you're focused on the domestic market now, show how AI could enable future exports:

    • Scalable AI solutions that could serve international markets
    • Efficiency gains that make you competitive internationally
    • AI-enhanced products with global appeal
    3

    Demonstrate Genuine Innovation

    Buying off-the-shelf software isn't innovation. Show how your AI project involves:

    • Novel application of AI to your industry
    • Custom solutions for unique challenges
    • Integration complexities requiring expertise
    • Risk and uncertainty in the outcome
    4

    Build Strong Partnerships

    Having credible partners strengthens your application:

    • Approved AI consultants (like Deep Purple)
    • University research partnerships
    • Technology vendors with proven track records
    • Industry bodies or clusters
    5

    Start Conversations Early

    Your Enterprise Ireland Development Advisor is your advocate. Involve them early:

    • Share your AI vision before applying
    • Get feedback on your approach
    • Understand evaluation criteria
    • Learn from other successful applications

    Common Rejection Reasons

    • Applying for routine IT upgrades rather than innovation
    • No clear business case or ROI
    • Costs already incurred before approval
    • Insufficient detail in project plan
    • No evidence of internal capability to deliver

    Your Next Steps: From Reading to Funding

    If You're Already an Enterprise Ireland Client:

    Today

    Email your Development Advisor expressing interest in AI grants

    This Week

    Schedule a meeting to discuss your AI plans

    Next 2 Weeks

    Begin preparing your first grant application

    Within 30 Days

    Submit your application for initial funding

    If You're Not Yet an Enterprise Ireland Client:

    Speak to Your LEO

    If you're with LEO, discuss graduation to EI

    Apply for HPSU Status

    If you're a startup with high growth potential

    Contact Enterprise Ireland

    Call +353 1 727 2000 to discuss your situation

    For Everyone: Get Expert Support

    Navigating Enterprise Ireland grants while planning AI transformation is complex. As an approved provider, Deep Purple can help you:

    Identify the right grants for your AI journey

    Develop winning application strategies

    Create comprehensive project plans

    Deliver the actual AI implementation

    Ensure compliance with grant requirements

    Deep Purple AI Consulting is an Enterprise Ireland provider specialising in helping scaling companies navigate Enterprise Ireland grants while implementing practical AI solutions.

    Access up to €400,000 in funding for your AI transformation through Enterprise Ireland grants.

    Arrange a short call below or contact your Enterprise Ireland advisor and request Deep Purple AI Consulting as your implementation partner.

    Frequently Asked Questions

    Q: Can I apply for Enterprise Ireland grants if I'm currently with LEO?

    A: If you have 10+ employees and growth potential, you may be ready to transition. Speak to your LEO advisor about "graduating" to Enterprise Ireland.

    Q: How long does the application process take?

    A: Discovery grants: 2-3 weeks. Strategic grants: 4-6 weeks. Major implementation grants: 6-8 weeks from submission to decision.

    Q: Can I combine multiple grants for the same project?

    A: You can't double-fund the same costs, but you can use different grants for different aspects of your AI transformation (e.g., consultancy via one grant, training via another).

    Q: What if my AI project fails?

    A: Innovation involves risk. Enterprise Ireland understands not all projects succeed. As long as you've followed the plan and reporting requirements, failure doesn't affect future applications.

    Q: Do I need to pay consultants upfront?

    A: Most grants reimburse costs, so you'll need working capital. However, many approved consultants offer flexible payment terms aligned with grant drawdowns.

    Q: Can I use these grants with any AI consultant?

    A: Yes, but using approved providers like Deep Purple strengthens your application and ensures smooth delivery.

    Q: What's the difference between Digital Process Innovation and R&D funding?

    A: Digital Process Innovation is for implementing existing AI technologies in new ways. R&D is for developing entirely new AI solutions or algorithms.

    Q: Can service companies apply, or is it just for manufacturing?

    A: Service companies are absolutely eligible, especially those in internationally traded services. Many of our successful applications are from professional services firms.

    Conclusion: Your €400,000 Opportunity Awaits

    A close-up digital render of a stylised purple and magenta key fitting perfectly into a padlock shaped like a euro (€) sign, symbolising easy access to grant funding for Irish businesses.
    Figure 6: Take the next steps to unlock the AI powered future for your business.

    While everyone talks about AI transformation, Enterprise Ireland is putting serious money behind it. With over €400,000 available across multiple grants, the question isn't whether you can afford to implement AI – it's whether you can afford not to when your competitors are accessing these funds.

    The grants are there. The support is there. The expertise is available. What's missing is your application.

    Remember: every month you delay is a month your competitors might be using these same grants to pull ahead. Enterprise Ireland has made AI transformation accessible to every Irish company with ambition. Now it's your turn to act.

    Start small with a €5,000 Discovery grant, or go big with €150,000 for Digital Process Innovation. Either way, start today. Your AI transformation doesn't have to drain your cash flow – the Irish government is ready to fund your journey.

    What's Next in Our Grant Series

    In our next comprehensive guide, we'll explore IDA Ireland grants for companies creating jobs and driving economic growth. Learn about:

    • R&D grants for large-scale AI projects
    • Employment grants tied to job creation
    • Training support for new AI roles
    • Capital grants for AI infrastructure

    Stay updated: Follow Deep Purple AI Consulting on LinkedIn or Instagram to be notified when our next guide is published.

    #EnterpriseIrelandGrants#IrishBusinessGrants#DigitalProcessInnovation#AIFunding#RDIGrants#StrategicConsultancy#ExploringInnovation#OperationalExcellence#IrishSME#AIConsulting#DigitalTransformation#BusinessAutomation#InnovationFunding#AIImplementation
    Brian Egan

    About Brian Egan

    Founder & CEO, Deep Purple AI Consulting

    Brian Egan is the Founder and CEO of Deep Purple AI Consulting. With over 26 years in software and AI — from studying neural networks at Dublin City University, to building intelligent mobile systems for Vodafone, Nokia, and Hutchison 3G, to founding four technology companies that delivered machine learning, computer vision, and predictive AI solutions to real businesses — Brian has been building with AI technologies at every stage of their evolution.

    His interest in artificial intelligence began at DCU, where he studied neural networks and pattern recognition as part of his BSc in Computer Applications. As a Marie Curie Research Fellow in Germany, he worked on EU Framework projects developing intelligent systems for integrating emerging mobile technologies with enterprise software. At Cibenix (2003–2011), he spent eight years designing on-device software for Vodafone, Nokia, Hutchison 3G, Sony Ericsson, and other global operators — work that increasingly involved content personalisation, user behaviour analysis, and adaptive delivery logic.

    In 2012, Brian founded Purpledecks, a software consultancy that evolved with the AI landscape — incorporating machine learning, computer vision, data classification, predictive features, and recommendation engines into client projects years before the current generative AI wave. From Purpledecks came Hype4 (UX research including AI-powered biometric identification for government programmes), Mapall (fibre optic network intelligence with spatial analytics and route optimisation), and Reactable AI (one of Ireland's earliest production deployments of autonomous AI agents).

    An Enterprise Ireland approved consultant, LEO Digital for Business provider, and former Marie Curie Research Fellow, Brian now works directly with established businesses across Ireland and the UK, helping them identify where AI delivers genuine commercial value and guiding them from first assessment through to working system.

    Related Resources

    Get a €5,000 AI Assessment for €1,250 After Grants

    We'll confirm your eligibility, map the highest-ROI use case for AI in your business, and give you a clear build plan and budget. 80% grant-funded through Enterprise Ireland.

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