InterTradeIreland Grants: €130,000+ in Fully Funded AI Expertise

    Updated 16 January 202622 min readBy Brian Egan
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    Brian Egan

    Founder & CEO, Deep Purple AI Consulting

    InterTradeIreland grants provide fully funded access to AI and innovation specialists for businesses operating anywhere on the island of Ireland. Unlike other government grants that require 50% matching from the business, InterTradeIreland covers 100% of specialist costs through Business Explorer, and funds academic partnerships plus 50% of a dedicated Project Manager through Innovation Boost — with combined funding potential exceeding €130,000.

    As an InterTradeIreland-approved specialist, we've worked with businesses across the island of Ireland to access fully funded AI expertise through these programmes. This guide is based on our direct experience delivering InterTradeIreland grants-funded projects.

    Quick Summary

    Verified for 2026 Budget
    • SMEs across the island of Ireland can access over €130,000 in fully funded expertise for AI and digital transformation.
    • Unlike other government grants, InterTradeIreland's innovation programmes cover 100% of specialist and academic costs – you contribute management time, not cash
    • Both Republic of Ireland and Northern Ireland businesses can apply
    • Clear progression pathway from €5,800 discovery projects to full implementation

    Innovation Pathway at a Glance

    Feature
    Phase 1: Explore
    Phase 2: Plan
    Phase 3: BoostMain Goal
    PurposeValidate AI IdeaTechnical AI RoadmapFull AI Implementation
    Funding€5,800 / £5,000€23,200 / £20,000€67,900 / £56,000
    Duration5 Days Specialist18 Days Specialist18 Months + Grad Hire
    RequirementTrading 12+ MonthsPhase 1 Completion*Phase 2 Completion*

    *InterTradeIreland prefers projects to follow this sequential pathway in 2026.

    InterTradeIreland - Forward, further, together - Supporting cross-border business collaboration
    Figure 1: InterTradeIreland connects businesses across the island of Ireland with fully funded AI expertise

    Not sure InterTradeIreland is the right fit?

    This guide covers cross-border funding specifically. To compare all grant agencies side by side — including an interactive tool that recommends the right grant for your business — see our Complete Guide to AI Grants in Ireland 2026.

    Grant Guide Series

    Your Complete Guide to AI Grants in Ireland

    This is part of our comprehensive grant guide series. Start with the overview or jump to any agency guide:

    📌 Start here: Compare All Grants

    Side-by-side comparison of every grant agency, plus an interactive tool to find your best fit

    LEO Grants Ireland 2026: €5K–€150K

    For Irish SMEs with 1–50 employees

    Enterprise Ireland Grants 2026: Up to €400K

    For scaling businesses with export potential

    IDA Ireland Grants 2026: FDI Funding

    For multinational and foreign-owned companies

    InterTradeIreland Grants 2026: Cross-Border

    You are here
    Invest NI Grants 2026: £5K–£45K

    For Northern Ireland businesses

    Údarás na Gaeltachta Grants 2026: €400K+

    For businesses in Gaeltacht regions

    WDC Funding 2026: Loans & Equity

    For businesses in the Western Region (Clare, Galway, Mayo, Sligo, Donegal, Leitrim, Roscommon)

    Looking for help applying? We guide businesses through the full grant process — from identifying the right funding to delivering the project. .

    Why InterTradeIreland for AI Projects?

    What 'Cross-Border' Actually Means for InterTradeIreland Grants

    The most common misconception about InterTradeIreland: you do NOT need to be trading cross-border to qualify.

    The "cross-border" element refers to where your funded specialist comes from — not your business activity. Here's how it works:

    • If your business is in the Republic of Ireland, you'll be matched with a specialist from Northern Ireland
    • If your business is in Northern Ireland, you'll be matched with a specialist from the Republic of Ireland

    Your business can be entirely domestic — a Dublin restaurant chain, a Belfast engineering firm, a Limerick manufacturer — and still qualify. The cross-border knowledge exchange is the programme's purpose, not a requirement for your business model.

    What is InterTradeIreland?

    InterTradeIreland is the only all-island trade and business development body, established to help businesses across Ireland and Northern Ireland grow through cross-border collaboration, innovation, and trade.

    With 25 years' experience, they've supported over 60,000 businesses and generated €1.95bn in business development value across the island.

    Contact: Phone: 028 3083 4100 (048 3083 4100 from Ireland) | Email: info@intertradeireland.com | Website: intertradeireland.com

    While most businesses are familiar with Enterprise Ireland or LEO grants, InterTradeIreland's innovation programmes remain underutilised – particularly for AI projects. Here's why they deserve your attention:

    Fully Funded Expertise

    Unlike Enterprise Ireland grants where you typically pay 50% upfront, InterTradeIreland pays 100% of academic and specialist costs. Your contribution is management time, not cash.

    Cross-Border Expertise

    Republic of Ireland businesses work with Northern Ireland specialists; Northern Ireland businesses work with Republic of Ireland specialists. Fresh perspectives and access to expertise you wouldn't find locally.

    Clear Progression Pathway

    The programmes flow naturally: Explore your AI challenge (€5,800) → Plan your implementation (€23,200) → Implement with Innovation Boost (€67,900). Enter at any stage.

    AI Explicitly Supported

    InterTradeIreland specifically lists "Data Analytics & Artificial Intelligence (Machine Learning)" as a focus area. This is exactly what these programmes are designed for.

    Graphic showing InterTradeIreland's 100% fully funded model for AI specialist costs compared to 50/50 matching grants
    Figure 2: Unlike most Irish government grants, InterTradeIreland covers the total cost of specialist fees, allowing SMEs to focus their capital on internal management and growth.

    €130,000 AI Funding Pathway: Complete Overview

    Here's how the InterTradeIreland innovation grants stack up for AI projects:

    ProgrammeStageFunding AvailableYour Cash ContributionDuration
    Business Explorer – ExploreDiscovery€5,800 (£5,000) per challenge€05 days over 3-6 months
    Business Explorer – PlanPlanning€23,200 (£20,000) per plan€018 days over 3-6 months
    Innovation BoostImplementation€67,900 (£56,000)€0 for academic; 50% for PM salary12-18 months

    Maximum Funding Potential

    Business Explorer maximum:

    • Up to 3 Explore applications = €17,400 (£15,000)
    • Up to 2 Plan applications = €46,400 (£40,000)
    • Total: €63,800 (£55,000)

    Innovation Boost adds: €67,900 (£56,000)

    Combined pathway total: Over €130,000 in funded support

    Business Explorer: Up to €63,000 for Discovery & Planning

    Business Explorer is InterTradeIreland's programme for SMEs tackling technical business challenges or developing new ideas in science, engineering, and technology – including AI. The programme connects you with academic professionals or industry specialists who help you explore innovative solutions.

    Key principle: You work with a specialist from the opposite jurisdiction to where your business is based. A Dublin company would work with a Belfast-based academic; a Derry company would work with a Galway-based specialist.

    Business Explorer

    Explore Stage

    Funding

    €5,800 (£5,000) + VAT per application

    Support

    5 days of specialist time

    Duration

    3-6 months

    Maximum Applications

    Up to 3 (different challenges)

    What Explore delivers:

    • Investigation of a technical challenge or new idea
    • Expert assessment of potential solutions
    • Identification of whether AI is the right approach
    • Foundation for moving to the Plan stage

    Perfect for: Businesses unsure if AI applies to their challenge, companies wanting expert validation before committing, first-time AI exploration with minimal risk.

    Plan Stage

    Funding

    €23,200 (£20,000) + VAT per application

    Support

    18 days of specialist time

    Duration

    3-6 months

    Maximum Applications

    Up to 2 (different plans)

    What Plan delivers:

    • Detailed implementation roadmap
    • Technical specifications for your AI solution
    • Training and development requirements identified
    • Business case and ROI projections
    • Ready-to-execute project plan

    Perfect for: Businesses that know AI is right but need a detailed plan, companies preparing for Innovation Boost application, organisations needing technical specifications for procurement.

    Eligibility at a Glance

    To qualify for Business Explorer, your business must:

    • Be an SME with 3-249 employees
    • Be a manufacturing or tradable services company
    • Be located on the island of Ireland (North or South)
    • Be indigenous to the island of Ireland
    • Have minimum £100,000 annual turnover (up to £40m)
    • Have at least 1.5 years trading history
    • Demonstrate senior management commitment to the project

    Ineligible Sectors

    Wholesale/retail, distribution, tourism, hospitality, primary agriculture, personal services. Professional services only eligible if developing internationally tradable products/services.

    Innovation Boost: Up to €67,900 for Implementation

    Innovation Boost is InterTradeIreland's flagship implementation programme. Where Business Explorer helps you explore and plan, Innovation Boost funds the actual delivery of your AI solution.

    How Innovation Boost Works: It creates a three-way partnership between your business (defining the challenge), an academic partner (providing specialist expertise – 100% funded), and a Project Manager (a graduate you employ to drive delivery – 50% funded).

    Innovation Boost

    18-Month Project

    Funding

    Up to €67,900 (£56,000)

    Duration

    18 months

    Academic Partner

    100% funded

    Project Manager

    50% salary funded

    Best for: New AI-powered products, services, or major capabilities that require comprehensive development and integration.

    12-Month Project

    Funding

    Up to €47,400 (£39,000)

    Duration

    12 months

    Academic Partner

    100% funded

    Project Manager

    50% salary funded

    Best for: AI to improve existing processes where the scope is well-defined and implementation is more focused.

    Eligibility at a Glance

    To qualify for Innovation Boost, your business must:

    • Be an SME with 5-249 full-time employees
    • Be a manufacturing or tradable services company
    • Be located on the island of Ireland (North or South)
    • Be financially viable
    • Have at least 2 years trading history
    • Demonstrate understanding of and capacity for innovation
    • Show the need for technical support
    • Have senior management commitment to support the project

    What Innovation Boost Delivers: Working AI systems implemented in your business, embedded expertise through the Project Manager, academic partnership with ongoing access to specialist knowledge, capability transfer so your team learns to manage and extend the solution, and documented outcomes with measurable business impact.

    InterTradeIreland's AI Grant Pathway

    InterTradeIreland 2026 AI funding pathway diagram showing Explore, Plan, and Innovation Boost grant tiers
    Figure 3: The sequential funding journey for SMEs, providing 100% support for specialist AI consultancy and academic partnership costs.

    The most effective approach to InterTradeIreland funding is to use the programmes as a progressive pathway. Here's how a typical AI implementation journey unfolds:

    1

    Explore (€5,800)

    5 days over 3-6 months

    Identify your business challenge

    Perhaps inventory forecasting is unreliable, or quality control is inconsistent. You're not sure if AI is the answer.

    Work with a cross-border specialist

    An academic or industry expert investigates your challenge and assesses potential solutions.

    Outcome

    Confidence that you're pursuing the right solution, backed by expert analysis.

    2

    Plan (€23,200)

    18 days over 3-6 months

    Develop detailed implementation plan

    The Explore stage confirmed AI is the right approach. Now you need technical specifications, training requirements, and ROI projections.

    Create your Innovation Boost foundation

    The plan you develop forms the basis of your Innovation Boost application.

    Outcome

    A ready-to-execute project plan that forms the foundation of your Innovation Boost application.

    3

    Implement via Innovation Boost (€67,900)

    12-18 months

    Recruit your Project Manager

    Employ a graduate to drive delivery (50% salary funded by InterTradeIreland).

    Partner with academic expertise

    Work with an academic partner from the opposite jurisdiction (100% funded).

    Deliver your AI solution

    The three-way partnership delivers your working AI systems.

    Outcome

    Working AI systems, embedded capability, and measurable business results.

    Why This Pathway Works

    • De-risks your investment – Each stage validates before you commit further
    • Builds your application strength – Completing earlier stages demonstrates commitment
    • Creates continuity – Learning from Explore/Plan feeds directly into implementation
    • Maximises funding – Access the full €130,000+ across all programmes

    Pro tip: You don't have to start at Explore. If you already know what you need, you can apply directly to Plan or Innovation Boost. But having completed earlier stages significantly strengthens your application.

    Quick Eligibility Checklist for InterTradeIreland Programmes

    Tick all that apply to confirm you're likely eligible:

    Your business is located on the island of Ireland (Republic or Northern Ireland)

    You have fewer than 250 employees

    Your annual turnover is under €50 million

    You operate in an eligible sector (manufacturing, professional services, technology, food & beverage — NOT retail, tourism, hospitality, or personal services)

    You have a specific business challenge that technology or innovation could address

    You can commit management time to the programme (typically 2-3 hours per week during the project)

    Who Can Apply? Eligibility Criteria

    Checklist of InterTradeIreland 2026 eligibility requirements for SMEs including turnover and employee count
    Figure 4: Quick reference guide for SME eligibility. To qualify, businesses must demonstrate cross-border potential and a focus on new product or process innovation.
    RequirementBusiness ExplorerInnovation Boost
    Employee count3-2495-249 (full-time)
    Business typeManufacturing or tradable servicesManufacturing or tradable services
    LocationIsland of IrelandIsland of Ireland
    Turnover£100k - £40mMust be financially viable
    Trading history1.5 years minimum2 years minimum
    IndigenousMust be indigenous to islandNot explicitly required
    What 'Cross-Border' Actually Means

    A common misconception is that your business needs to trade cross-border to qualify. This is not the case.

    The cross-border element refers to where your funded expertise comes from. Republic of Ireland businesses work with Northern Ireland specialists; Northern Ireland businesses work with Republic of Ireland specialists. Your business simply needs to be located on the island of Ireland. InterTradeIreland handles the cross-border matching.

    💡 Insider Tip

    InterTradeIreland's definition of 'innovation' is broader than most people expect. If your business is service-based, frame your AI project around how it transforms your service delivery into something scalable or exportable. We've seen consulting firms, logistics companies, and professional services businesses all successfully access Innovation Boost funding by positioning their AI project as a capability transformation rather than just an internal efficiency gain.

    The AI Pivot Strategy: Moving from Services to Products

    Diagram showing the AI Pivot strategy for service-based companies to qualify for InterTradeIreland funding
    Figure 5: Our proprietary 'AI Pivot' strategy helps traditional service firms qualify for funding by transforming bespoke expertise into scalable AI-driven products.

    ⚠️ Is Your Service Business Ineligible? The AI Pivot Strategy

    InterTradeIreland typically excludes professional services. However, in 2026, we are helping clients qualify by focusing on Productisation. If you are building a custom AI product, platform, or automated process that can be sold internationally, you move from "Service" to "Tradable Product".

    Action Points:

    • Focus on R&D for a proprietary AI tool
    • Ensure the project solves a technical "challenge" rather than just business scaling
    • Highlight how the AI product will be sold in the cross-border market

    Application Process: From First Contact to Funding

    Your Complete Application Roadmap

    1

    Phase 1: Business Explorer Application

    4-6 weeks to approval

    Check Eligibility

    Review the criteria at the Business Explorer page

    Register for an Information Session

    Not sure where to start? Register for a one-to-one session with the Business Explorer team

    Submit Application

    Complete the online application form describing your technical challenge and what you hope to achieve

    Matching

    InterTradeIreland identifies suitable academic or industry specialists from the opposite jurisdiction

    Project Delivery

    Work with your matched specialist to explore/plan your AI solution (3-6 months)

    2

    Phase 2: Innovation Boost Application

    6-10 weeks to approval

    Initial Assessment

    Complete an initial assessment to discuss your business needs and confirm eligibility

    Consultant Meeting

    If eligible, an Innovation Boost consultant meets you to understand your needs in detail

    Academic Matching

    InterTradeIreland identifies academic partners with relevant expertise from the opposite jurisdiction

    Joint Application

    You and your matched academic partner submit a joint application for funding

    Project Manager Recruitment

    Once approved, you recruit a Project Manager (graduate) for the project

    Project Delivery

    The three-way partnership delivers your AI solution over 12-18 months

    What Can You Actually Build With InterTradeIreland Funding?

    InterTradeIreland programmes provide fully funded expert consultancy — meaning you pay nothing for the project itself. Here's what businesses typically deliver:

    • With Business Explorer (fully funded): A complete AI readiness assessment — mapping your cross-border operations, identifying automation opportunities, and building an implementation roadmap.
    • With Innovation Boost (fully funded): A working prototype or pilot system — cross-border quoting automation, multi-site reporting dashboards, or predictive demand planning across ROI and NI operations.

    At Deep Purple, we guide businesses through InterTradeIreland applications and deliver the AI implementation. We've worked with businesses across the island of Ireland.

    Real AI Use Cases for These Grants

    1

    Business Explorer – Explore: AI Readiness Assessment

    A manufacturing company in Cork suspects AI could improve their quality control, but they're not sure where to start or if it's even feasible with their current data.

    What the Explore funding delivers:

    • Specialist from Queen's University Belfast assesses current data quality
    • Evaluation of AI approaches (computer vision, predictive analytics, etc.)
    • Feasibility report with clear go/no-go recommendation

    Investment: €0 cash (€5,800 fully funded)

    2

    Business Explorer – Plan: AI Implementation Roadmap

    A logistics company in Belfast knows they need AI-powered demand forecasting but needs a detailed technical plan before committing to implementation.

    What the Plan funding delivers:

    • Specialist from Dublin City University develops detailed specifications
    • Data architecture requirements and integration points mapped
    • 18-month implementation roadmap with business case and ROI projections

    Investment: €0 cash (€23,200 fully funded)

    3

    Innovation Boost: Full AI Implementation

    A food processing company in Galway wants to implement predictive maintenance using AI to reduce equipment downtime.

    What Innovation Boost delivers:

    • Academic partner from Ulster University provides expertise in industrial AI
    • Funded Project Manager drives implementation full-time
    • Sensors, ML models, and system integration delivered
    • Staff trained to operate and maintain the system

    Investment: 50% of Project Manager salary (academic costs 100% funded)

    More AI Applications Suited to These Grants
    • Inventory management optimisation – AI-driven demand forecasting
    • Document processing automation – Intelligent data extraction from invoices, contracts
    • Customer service enhancement – AI assistants for common queries
    • Production scheduling – Optimised resource allocation
    • Quality prediction – Early detection of defects
    • Energy optimisation – AI-driven consumption management
    • Supply chain visibility – Predictive analytics for disruption

    Insider Tips for Application Success

    Here are the factors that separate successful applications from rejections:

    1

    Frame It as Innovation, Not IT

    InterTradeIreland funds innovation – novel applications of technology to solve business problems. Simply buying off-the-shelf software doesn't qualify.

    Do say:

    "We want to develop a custom AI model trained on our specific production data to predict equipment failures before they occur."

    Don't say:

    "We want to buy some AI software."

    2

    Demonstrate Senior Management Commitment

    Both programmes require evidence that leadership is behind the project:

    • Named executive sponsor
    • Clear allocation of management time
    • Commitment to provide data and resources
    • Willingness to act on recommendations
    3

    Be Specific About the Business Challenge

    Vague applications fail. Be concrete about:

    • What problem you're trying to solve
    • What it currently costs you (time, money, quality)
    • What success looks like
    • How you'll measure improvement
    4

    Use Business Explorer to Strengthen Innovation Boost Applications

    Completing Explore and Plan stages creates documented evidence of:

    • Your commitment to the project
    • Technical feasibility (validated by experts)
    • Clear implementation roadmap
    • Realistic expectations
    5

    Engage Early

    Don't wait until you have everything figured out. InterTradeIreland's team can help you:

    • Determine which programme is right for you
    • Shape your application
    • Connect you with relevant specialists
    6

    Consider the Project Manager Strategically

    For Innovation Boost, think about:

    • What skills you need (data science, engineering, project management)
    • Whether you'll retain them after the project (many businesses do)
    • How they'll work with the academic partner

    Common Rejection Reasons

    • Not innovative enough – Buying standard software rather than developing novel solutions
    • Vague business case – No clear problem statement or success metrics
    • Ineligible sector – Retail, hospitality, tourism, etc.
    • Lack of commitment – No senior management involvement evident
    • Poor fit – Project doesn't require cross-border expertise
    • Incomplete application – Missing information or documentation

    Your Next Steps

    You now have the complete roadmap to accessing over €130,000 in InterTradeIreland funding for AI transformation. Here's exactly what to do next:

    If You're New to InterTradeIreland:

    Today

    Review the Business Explorer and Innovation Boost pages

    This Week

    Register for a one-to-one information session

    Next 2 Weeks

    Discuss your AI challenge and get guidance

    Within 30 Days

    Submit your first application

    If You've Already Explored AI Options:

    Today

    Assess whether Business Explorer Plan or Innovation Boost is the right entry point

    This Week

    Contact InterTradeIreland at info@intertradeireland.com

    Next 2 Weeks

    Prepare your application with specific project details

    Within 30 Days

    Submit your application

    Deep Purple works with businesses across the island of Ireland – both Republic and Northern Ireland. As an approved specialist, we've helped companies access significant government funding for AI projects.

    Access up to €130,000+ in funding for your AI transformation through InterTradeIreland grants.

    Arrange a short call below or contact InterTradeIreland and request Deep Purple AI Consulting as your implementation partner.

    Frequently Asked Questions

    Q: Do I need to be trading cross-border to qualify?

    A: No. Your business just needs to be located on the island of Ireland (North or South). The "cross-border" element refers to where your funded specialist comes from – InterTradeIreland matches you with expertise from the opposite jurisdiction.

    Q: Can Republic of Ireland and Northern Ireland businesses both apply?

    A: Yes. Both programmes support SMEs located anywhere on the island of Ireland. A Dublin business works with NI specialists; a Belfast business works with ROI specialists.

    Q: What's the difference between Business Explorer and Innovation Boost?

    A: Business Explorer funds exploration and planning (up to €63,000 across Explore and Plan stages). Innovation Boost funds implementation (up to €67,900) including a Project Manager and academic partner. Many businesses progress through Business Explorer into Innovation Boost.

    Q: Do I have to pay anything?

    A: For Business Explorer, the specialist costs are 100% funded – you contribute management time only. For Innovation Boost, academic costs are 100% funded, and you pay 50% of the Project Manager's salary (InterTradeIreland funds the other 50%).

    Q: How long does approval take?

    A: Business Explorer applications typically take 4-6 weeks. Innovation Boost applications take 6-10 weeks due to the academic matching process.

    Q: Can I apply directly to Innovation Boost without doing Business Explorer first?

    A: Yes, you can enter at any stage. However, completing Business Explorer stages strengthens your Innovation Boost application by demonstrating commitment and providing validated project plans.

    Q: What if my business is in an ineligible sector?

    A: Wholesale/retail, distribution, tourism, hospitality, primary agriculture, and personal services are not eligible. However, if your project involves developing internationally tradable products or services, professional services businesses may qualify. Contact InterTradeIreland to discuss your specific situation.

    Q: Can I combine InterTradeIreland funding with other grants?

    A: You cannot double-fund the same costs. However, InterTradeIreland funding can complement other programmes. For example, you might use Business Explorer for AI planning, then Enterprise Ireland grants for broader digital transformation. Discuss your specific situation with both agencies.

    Q: What happens to the Project Manager after Innovation Boost ends?

    A: The Project Manager becomes your employee from day one. Many businesses retain them permanently, giving you embedded AI capability. The 50% salary funding ends when the programme concludes.

    Q: Is AI specifically supported, or do I need to frame it differently?

    A: AI is explicitly listed as a focus area. InterTradeIreland specifically mentions "Data Analytics & Artificial Intelligence (Machine Learning)" as supported technologies. You don't need to disguise your AI project.

    Conclusion: Your €130,000 Opportunity

    InterTradeIreland offers something unique in the Irish funding landscape: fully funded access to AI expertise without the cash contribution required by other programmes. For businesses exploring AI for the first time, this removes the financial barrier entirely.

    The pathway is clear:

    • Explore your AI challenge with €5,800 in funded expertise
    • Plan your implementation with €23,200 in detailed roadmapping
    • Implement with €67,900 through Innovation Boost

    Combined, that's over €130,000 in support – and your only contribution is management time and commitment. The grants are there. The expertise is available. The pathway is proven. What's missing is your application.

    Remember: every month you delay is a month your competitors might be using these same programmes to build AI capability. InterTradeIreland has made AI transformation accessible to every SME on the island of Ireland. Now it's your turn to act.

    What's Next in Our Grant Series

    In our next comprehensive guide, we'll explore funding opportunities for businesses in the West of Ireland with the Western Development Commission. Learn about:

    • Western Investment Fund for scaling businesses
    • Creative West funding for creative enterprises
    • Regional development supports
    • Equity and loan investment funds for SMEs

    Stay updated: Follow Deep Purple AI Consulting on LinkedIn or Instagram to be notified when our next guide is published.

    #InterTradeIrelandGrants#BusinessExplorer#InnovationBoost#AIFunding#CrossBorderBusiness#IrishSME#NorthernIrelandBusiness#AIConsulting#DigitalTransformation#BusinessAutomation#InnovationFunding#AIImplementation#AllIslandBusiness
    Brian Egan

    About Brian Egan

    Founder & CEO, Deep Purple AI Consulting

    Brian Egan is the Founder and CEO of Deep Purple AI Consulting. With over 26 years in software and AI — from studying neural networks at Dublin City University, to building intelligent mobile systems for Vodafone, Nokia, and Hutchison 3G, to founding four technology companies that delivered machine learning, computer vision, and predictive AI solutions to real businesses — Brian has been building with AI technologies at every stage of their evolution.

    His interest in artificial intelligence began at DCU, where he studied neural networks and pattern recognition as part of his BSc in Computer Applications. As a Marie Curie Research Fellow in Germany, he worked on EU Framework projects developing intelligent systems for integrating emerging mobile technologies with enterprise software. At Cibenix (2003–2011), he spent eight years designing on-device software for Vodafone, Nokia, Hutchison 3G, Sony Ericsson, and other global operators — work that increasingly involved content personalisation, user behaviour analysis, and adaptive delivery logic.

    In 2012, Brian founded Purpledecks, a software consultancy that evolved with the AI landscape — incorporating machine learning, computer vision, data classification, predictive features, and recommendation engines into client projects years before the current generative AI wave. From Purpledecks came Hype4 (UX research including AI-powered biometric identification for government programmes), Mapall (fibre optic network intelligence with spatial analytics and route optimisation), and Reactable AI (one of Ireland's earliest production deployments of autonomous AI agents).

    An Enterprise Ireland approved consultant, LEO Digital for Business provider, and former Marie Curie Research Fellow, Brian now works directly with established businesses across Ireland and the UK, helping them identify where AI delivers genuine commercial value and guiding them from first assessment through to working system.

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